Digital Marketing Course Syllabus
Basic Of SEO
- What is Domain
- Basic Knowledge of World Wide Web
- Difference Between Portal and Search Engine
- What is Seo
- Type of Seo Techniques
- Black Hat Seo
- White Hat Seo
- How Search Engine Works
SEO Research and Analysis
- Market Research
- Keyword Research and analysis
- Keyword Opportunity
- Competitor Website
- Analysis
- SWOT Analysis of Website
- How to Choose Best Keyword
- Tools Available for keyword Research
Website Design SEO Guidelines
- Content Research
- Content Guidelines
- Content Optimization
- Design and Layout
- XML Sitemap
- URL Sitemap
On Page Optimization
- The Page Title
- Meta Keyword and Description
- Heading
- Bold Text
- Domain Name and Suggestion
- Canonical Tags
- Meta Tags
- Images and Alt Text
- Internal Link building and Sitemap
- Invisible Text
- Hosting and Server Testing
- Robots Meta Tags
- Doorway Pages
- 301 Redirects
- 404 Errors
- Duplicate Content
Off Page Optimization
- Page Rank
- Link Popularity
- Link Building in details
- Directory Submission
- Social Bookmark Submission
- Blog Submission
- Articles
- Links Exchange
- Reciprocal Linking
- Posting to forums
- Submission to search Engine
- RSS feed Submission
- Press Release Submission
- Competitor Link analysis
Analytics
- Google Analytics
- Installing Google Analytics
- How to Study Google analytics
- Interpreting Bars and Figures
- How Google Analytics Help SEO
- Advance Reporting
- Webmaster Central Bing & Yahoo
- Open Site Explorer
SEO Tools
- Keyword Density Analyzer Tool
- Google tool
- yahoo/Bing Tool
- Rich Snippet Text Tool
- Link Popularity Tools
- Search Engine Tools
- Site Tools
- Comparison Tool
SEO Reporting Tools
- Google Analysis
- Tracking and reporting
- Repots Submission
- Securing Ranks
SMM(Social Media Marketing)
- Understanding social media
- Importance of SMO
- Content quality
- Content optimization
- Overview of branding
- Social Media Profile Creation
- Profile Management
- Creation of Fan page, group
- Create a Campaign
- Analysis and Optimize Campaign
- Advertisement Analysis
- Landing pages creation & optimization
- Posts, notes, articles, images
- Tangent audience
- Event creation
- Reputation management
PPC(Pay Per Click)
- What is PPC (Pay Per Click)
- Understand benefits &scope of PPC
- Direct campaigns v/s branding campaigns
- Keyword planner and keyword research
- Understanding broad, exact and phrase keyword
- d group structure and budget setting
- Bidding, language, and targeted location on settings
- Ad delivery and Ad rotation
- Types of targeting
- Advertisement reporting and analysis
Search Engine Marketing(SEM)
- Understanding search engine marketing
- Campaigning and adverting on Google AdWords
- Organic and paid results
- Google Adwords account billing setting
- Improving the performance of search engine result pages (SERPs)
- Insight of SEO and PPC
- Building digital content and content planning
- Learn link building to establish website credibility etc.
- Strategic planning with AdWords tools
- Conversion tracking and campaign optimization