Digital Marketing Course Syllabus

Basic Of SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference Between Portal and Search Engine
  • What is Seo
  • Type of Seo Techniques
  • Black Hat Seo
  • White Hat Seo
  • How Search Engine Works

SEO Research and Analysis

  • Market Research
  • Keyword Research and analysis
  • Keyword Opportunity
  • Competitor Website
  • Analysis
  • SWOT Analysis of Website
  • How to Choose Best Keyword
  • Tools Available for keyword Research

Website Design SEO Guidelines

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design and Layout
  • XML Sitemap
  • URL Sitemap

On Page Optimization

  • The Page Title
  • Meta Keyword and Description
  • Heading
  • Bold Text
  • Domain Name and Suggestion
  • Canonical Tags
  • Meta Tags
  • Images and Alt Text
  • Internal Link building and Sitemap
  • Invisible Text
  • Hosting and Server Testing
  • Robots Meta Tags
  • Doorway Pages
  • 301 Redirects
  • 404 Errors
  • Duplicate Content

Off Page Optimization

  • Page Rank
  • Link Popularity
  • Link Building in details
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to forums
  • Submission to search Engine
  • RSS feed Submission
  • Press Release Submission
  • Competitor Link analysis
 
 




Analytics

  • Google Analytics
  • Installing Google Analytics
  • How to Study Google analytics
  • Interpreting Bars and Figures
  • How Google Analytics Help SEO
  • Advance Reporting
  • Webmaster Central Bing & Yahoo
  • Open Site Explorer

SEO Tools

  • Keyword Density Analyzer Tool
  • Google tool
  • yahoo/Bing Tool
  • Rich Snippet Text Tool
  • Link Popularity Tools
  • Search Engine Tools
  • Site Tools
  • Comparison Tool

SEO Reporting Tools

  • Google Analysis
  • Tracking and reporting
  • Repots Submission
  • Securing Ranks

SMM(Social Media Marketing)

  • Understanding social media
  • Importance of SMO
  • Content quality
  • Content optimization
  • Overview of branding
  • Social Media  Profile Creation
  • Profile Management
  • Creation of Fan page, group
  • Create a Campaign
  • Analysis and Optimize Campaign
  •  Advertisement Analysis
  • Landing pages creation & optimization
  • Posts, notes, articles, images
  • Tangent audience
  •  Event creation
  • Reputation management

PPC(Pay Per Click)

  • What is PPC (Pay Per Click)
  • Understand benefits &scope of PPC
  • Direct campaigns v/s branding campaigns
  • Keyword planner and keyword research
  • Understanding broad, exact and phrase keyword
  • d group structure and budget setting
  • Bidding, language, and targeted location on settings
  • Ad delivery and Ad rotation
  • Types of targeting
  • Advertisement reporting and analysis

Search Engine Marketing(SEM)

  • Understanding search engine marketing
  • Campaigning and adverting on Google AdWords
  • Organic and paid results
  • Google Adwords account billing setting
  • Improving the performance of search engine result pages (SERPs)
  • Insight of SEO and PPC
  • Building digital content and content planning
  • Learn link building to establish website credibility etc.
  • Strategic planning with AdWords tools
  • Conversion tracking and campaign optimization
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